The Way We See It.

Health and fitness is extremely important in life. Since humans are not one-dimensional, improvements in health and fitness often spill over into other components of our lives, helping us become happier, more fulfilled and better balanced individuals.

At Adamson's Peak Performance, we believe cardiovascular exercise, strength training, proper nutrition, stretching, and personal assistance are all important components of a successful fitness program. When properly combined, they work synergistically to achieve maximum results in a minimum amount of time. Workouts should be safe, fun, challenging and focused on your individual goals. 

Our Mission

Our mission at Adamson's Peak Performance is to deliver premium, individualized, fitness training and nutritional coaching which will transform the way that you look, feel, and move.

Our Trainers Are Our Greatest Strength.

Adamson’s Peak Performance is uniquely different from a traditional fitness center. We employ a team of professionally trained personal trainers and customer service reps, all eager to help you achieve amazing result!

This is a very important distinction.  Since all of our trainers are employees rather than independent contractors, we work as a committed team who's goal is to be the best part of your day, EVERY day!

We handpick each trainer to fit our business values, fitness philosophy, and Adamsons culture; and we strive to have each trainer certified by a nationally recognized certification agency. 





Joe is the founder and co-owner of Adamson’s Peak Performance. He holds a bachelor’s degree in PE with an emphasis in commercial and industrial fitness from Oregon State University and a master’s degree in exercise physiology from Chico State University. He is a certified Strength and Conditioning Specialist through the National Strength and Conditioning Association.

During his professional career, Joe has worked as a cardiopulmonary lab technician, fitness club manager, wellness program coordinator, personal trainer, and now oversees his team of eight personal trainers. He utilizes a combination of scientific knowledge, enthusiasm, and over 30 years of personal experience to help his clients reach high levels of physical fitness, sports performance, and optimum health.

Joe’s hobbies include pumping iron, backpacking, gardening, mountain biking, and backyard barbecues (he can grill a mean burger). His favorite pastime – hanging out with his family – Kathy, Zak & Sharon, Jamie & Andrew, and three grandchildren.

Amy Dendas

Amy Dendas is APP's Program Director. She joined the Peak Performance team in July 2008. Amy is a certified Corrective Exercise Specialist through the National Academy of Sports Medicine. She also holds the prestigious Pn1 nutrition certification and has completed the TRX Sports Medicine Suspension Training course. Amy holds a bachelor's degree in Nutrition from Chico State University.

Amy draws on her extensive experience in nutrition, fitness, athletics, and physical therapy to help her clients work around injuries, improve body composition, increase sports performance, and become physically fit. Her former work experience includes working as a personal trainer, nutritionist, water aerobics instructor, indoor cycling instructor, physical therapy aide, gym manager, fitness director, and nutrition instructor at Simpson University.

Amy’s focus and attention to perfect exercise form has earned her the “Posture Police” nickname! In her free time she enjoys TRX suspension strength training, golfing, tennis, trying new recipes, and spending time with her husband and kids. Her fitness philosophy - make it fun, make it real, and make it happen!

Carl Hamon

Carl began his personal training career in 1992 earning his first certification through the American Fitness Association of America. He went on to earn additional certifications through the American College of Sports Medicine, the American Academy of Fitness Professionals, and the National Strength and Conditioning Association.

In 1994 Carl became co-owner and personal trainer of Exercise For Life's Sake in Redding. As a personal trainer Carl has worked very closely with the medical community to provide prescribed strengthening programs for patients of local chiropractors, physicians, and orthopedic surgeons. He brings extensive experience in working with people who have a variety of special limitations such as chronic back pain, shoulder problems, hip and/or knee replacement, severe obesity, advanced age, mental illness, vision impairment, and diabetes.

Carl says "I enjoy working with people who have difficulties which might keep them away from exercise, and observing them as they improve their quality of life by being able to do the activities that they enjoy!"

Brook New

Brook joined Adamson's Peak Performance in 2009. She has a bachelor's degree in exercise science from Willamette University in Salem, Oregon and is a Certified Personal Trainer through the National Academy of Sports Medicine. Brook ran track at Willamette and holds sprint records at the university. After college, Brook moved on to become the head personal trainer at Gold's Gym in Salem, and also worked as assistant coach on the track team at her alma mater.

Brook enjoys working with people of all ages and with any fitness background. She has had great success working with athletes striving for peak performance, as well as with beginning exercisers seeking to become fit for the first time. Brook's goal for each client is to get them to reach the point where they are delighting in achieving fitness goals on a daily basis. She feels that it is each day's decisions which create the life that you want.

Exercise spills over into Brook's personal life as well. Strength training, running, hiking, and playing in the park with her two children, Gideon and Savannah, are some of the activities she enjoys. She even met her husband Chad at the gym!

Bryan Lovett


Bryan joined Adamson’s Peak Performance in 2013 as a member to better his Army Physical Training. The successes he found as a client led him to seek further education in Exercise Science and Professional Fitness Training from Bryan University, where he completed his Associates degree and is currently pursuing a Bachelor’s degree.

Bryan had a 17-year career with Shasta County in the law enforcement community. He has a Bachelor’s degree in Criminal Justice from Southern Oregon University and also has over 20 years in the U.S. Army Reserve. His previous career and Army experiences combined with his enjoyment of fitness training led Bryan to become the first certified Tactical Strength and Conditioning –Facilitator (TSAC-F) in Redding. TSAC-F is a certification from the National Strength and Conditioning Association (NSCA). His desire is to work with first responders to better their health and increase their effectiveness in servicing the community.

Micki Mills

Jordan Atwell

Maria Andaverde

Kathy Adamson


Jodi Deardorff