The Way We See It.
Health and fitness is extremely important in life. Since humans are not one-dimensional, improvements in health and fitness often spill over into other components of our lives, helping us become happier, more fulfilled and better balanced individuals.
At Adamson's Peak Performance, we believe cardiovascular exercise, strength training, proper nutrition, stretching, and personal assistance are all important components of a successful fitness program. When properly combined, they work synergistically to achieve maximum results in a minimum amount of time. Workouts should be safe, fun, challenging and focused on your individual goals.
Our mission at Adamson's Peak Performance is to deliver premium, individualized, fitness training and nutritional coaching which will transform the way that you look, feel, and move.
Our Trainers Are Our Greatest Strength.
Adamson’s Peak Performance is uniquely different from a traditional fitness center. We employ a team of professionally trained personal trainers and customer service reps, all eager to help you achieve amazing result!
This is a very important distinction. Since all of our trainers are employees rather than independent contractors, we work as a committed team who's goal is to be the best part of your day, EVERY day!
We handpick each trainer to fit our business values, fitness philosophy, and Adamsons culture; and we strive to have each trainer certified by a nationally recognized certification agency.
FOUNDER & CO-OWNER
Joe is the founder and co-owner of Adamson’s Peak Performance. He holds a Bachelor’s degree in PE with an emphasis in commercial and industrial fitness from Oregon State University and a Master’s degree in exercise physiology from California State University, Chico.
His Master Degree project, published in 1991, was titled “The Development of a Strength and Conditioning Program for High School and College Athletes”. In 1985 he traveled to Dallas TX to take the very first Certified Strength and Conditioning Specialist exam offered by the National Strength and Conditioning Association - a certification held for over 20 years.
During his professional career, Joe has worked as a cardiopulmonary lab technician, fitness club manager, wellness program coordinator, personal trainer, and now oversees his team of eight personal trainers. With no job and little money he and Kathy launched Adamson’s Peak Performance inside Shasta Physical Therapy in 1993. Now, 25 years later, Adamson’s is in its fourth location - a 17,000 square foot, two-story training center.
Joe utilizes a combination of scientific knowledge, enthusiasm, and over 30 years of personal experience to help his clients reach high levels of physical fitness, sports performance, and optimum health. His hobbies include pumping iron, backpacking, gardening, and backyard barbecues (he can grill a mean burger). His favorite pastime – hanging out with his family – Kathy, Zak & Sharon, Jamie & Andrew, and his five grandchildren - William, Emma, Bru, James, and Zeke.
Amy Dendas is APP's Program Director. She joined the Peak Performance team in July 2008. Amy is a certified Corrective Exercise Specialist through the National Academy of Sports Medicine. She also holds the prestigious Pn1 nutrition certification and has completed the TRX Sports Medicine Suspension Training course. Amy holds a bachelor's degree in Nutrition from Chico State University.
Amy draws on her extensive experience in nutrition, fitness, athletics, and physical therapy to help her clients work around injuries, improve body composition, increase sports performance, and become physically fit. Her former work experience includes working as a personal trainer, nutritionist, water aerobics instructor, indoor cycling instructor, physical therapy aide, gym manager, fitness director, and nutrition instructor at Simpson University.
Amy’s focus and attention to perfect exercise form has earned her the “Posture Police” nickname! In her free time she enjoys TRX suspension strength training, golfing, tennis, trying new recipes, and spending time with her husband and kids. Her fitness philosophy — make it fun, make it real, and make it happen!
Carl began his personal training career in 1992 earning his first certification through the American Fitness Association of America. He went on to earn additional certifications through the American College of Sports Medicine, the American Academy of Fitness Professionals, and the National Strength and Conditioning Association.
In 1994 Carl became co-owner and personal trainer of Exercise For Life's Sake in Redding. As a personal trainer Carl has worked very closely with the medical community to provide prescribed strengthening programs for patients of local chiropractors, physicians, and orthopedic surgeons. He brings extensive experience in working with people who have a variety of special limitations such as chronic back pain, shoulder problems, hip and/or knee replacement, severe obesity, advanced age, mental illness, vision impairment, and diabetes.
Carl says "I enjoy working with people who have difficulties which might keep them away from exercise, and observing them as they improve their quality of life by being able to do the activities that they enjoy!"
Personal trainer & nutrition coach
Brook joined Adamson's Peak Performance in 2009. She has a bachelor's degree in exercise science from Willamette University in Salem, Oregon and is a Certified Personal Trainer through the National Academy of Sports Medicine. Brook ran track at Willamette and holds sprint records at the university. After college, Brook moved on to become the head personal trainer at Gold's Gym in Salem, and also worked as assistant coach on the track team at her alma mater.
Brook enjoys working with people of all ages and with any fitness background. She has had great success working with athletes striving for peak performance, as well as with beginning exercisers seeking to become fit for the first time. Brook's goal for each client is to get them to reach the point where they are delighting in achieving fitness goals on a daily basis. She feels that it is each day's decisions which create the life that you want.
Exercise spills over into Brook's personal life as well. Strength training, running, hiking, and playing in the park with her two children, Gideon and Savannah, are some of the activities she enjoys. She even met her husband Chad at the gym!
Jordan Atwell, a NASM-certified Personal Trainer brings a wealth of empirical knowledge gained through years of competition in football, track, CrossFit, and Olympic lifting. A North State native, Jordan attended West Valley High School where he competed in football and track. Jordan went on to play collegiate football at Azusa Pacific University in Southern California.
After eight years as a CrossFit and Olympic lifting coach at Redding CrossFit, and several years refereeing basketball, Jordan joined Adamson’s in 2016 where he works full-time training individuals and coaching group classes, including Beast — our most difficult level Team Training class.
“Working out and lifting weights are a huge part of my life,” Jordan quotes, “and I enjoy helping other get strong and better their own lives. When I’m not training, I’m usually chasing after my two young boys, Lincoln and Baylor!”
fitness Boxing, self defense
Maria, a mother of four, joined Adamson’s in 2015 as a Punch Fitness instructor. Today, she heads up the Warrior Program and BoxFit classes, works as a Personal Trainer and Team Training instructor, and plays a key customer service role at the front desk.
Maria began boxing at age 16, eventually entering her first fight in 1999 which ended in a victory via TKO. She continued to improve her knowledge and fighting skills as she competed over the next several years. In 2007, just 6 months after her daughter was born, she earned a TKO victory in a Tough-man Competition. Soon after, she began to train in Jiu Jitsu, going on to win her first mixed martial arts competition with a TKO victory in 2009.
In 2011, Maria went professional, and won her first pro fight with a decisive decision. Along the way she has added Muay Thai, kickboxing, and wrestling to her arsenal of skills, and traveled several western states fighting professionally.
Sports performance, trainer
Rachel Harrington, who joined Adamson’s in October 2018, is a NASM-certified Personal Trainer, has a certificate in golf fitness, and is pursuing a fitness nutrition certificate. She found her love for sports and exercise at a young age, participating in several organized sports including golf, basketball, volleyball, and track; including one year of collegiate track at the University of Wyoming.
Her experience in sports has given her a greater understanding for the importance of effective coaching, and structured exercise training. She has a passion for sports performance training, as well as health and fitness in general. Her goal is to tap into her athletic experience and knowledge of exercise science in order to help clients and athletes unlock their full potential. She also aspires to become a collegiate track coach as her career progresses.
In her spare time Rachel likes to run, workout, hike, do DIY projects, cook and bake, and spend time with friends and family. Currently, Rachel is helping Adamson’s to expand its services to include Sports Performance Training for athletes ages 10 and up.